If you run an online business, you should know that chatbots’ marketing, sales, and customer support are all doing exceptionally well. Yeah, it appeals to a large number of customers. What is the reason for this? Since businesses are becoming more open, personalized, and attentive to their customers’ individual needs. This is a win-win situation for all parties, as chatbots help you convert and increase your sales. However, that isn’t it. It’s also as easy as connecting the dots to build your own chatbot (literally). If you want to go any further, you can find out all of the acts a chatbot can perform and download the Tidio Chatbots Cheat Sheet for free.
Provide 24 Hour Service
“Conversation as an interface, aided by artificial intelligence, neuro-linguistic programming (NLP) and multi-node neural networks are not only capable of engaging effectively with clients and providing them with options for particular behavior, but also capable of assisting clients while people go out for dinner or finish their shift,” claims Omer Khan, CEO of VividTech, who has more than 14 years of experience. Chatbots can streamline your capacity to serve clients and boost revenues efficiently in this sense. Providing immediate answers to clients, answering fundamental questions, assisting with common order issues, rapidly resolving complaints, and offering a continuously friendly and on-brand voice are all reasons chatbots provide a high customer experience.
Generate a lead when you’re offline
One of the best uses of chatbot is to set it up to gather contact data (leads). Your client may leave their query and order a mobile call (or an e-mail) when you’re offline. Chatbots can produce leads around the clock! Benefit: Whether you’re online or not, you get a lead. You can later transfer the lead to a client.
Speaking Out Via Social Media
Not too far in the future, as technology is evolving in leaps and bounds, it should not come as a surprise if chatbots are the first point of contact with a brand for a customer. With daily functionality expanding, customers could quickly begin making purchases, confirming flight / hotel bookings or inquiring about a brand and its services depending on these for everything. When that happens, the realm of search marketing is also bound to get revolutionized, as users will spend a lot more time engaging with chatbots as opposed to checking the results of search engines.
On a big scale, nudging is efficient. When a physical shop implements a sign that says’ no more than 12 cans per individual’ (source) and sees an rise in cans sales, they see that rise because thousands of individuals see the sign from which a subset reacts the manner the store wishes them to. This is great, but with chatbots we can do better.
Nudging in retail has become common. It is the practice of affecting the choice of the customer ever-so-slightly by strategically guiding them in the correct direction. In physical shops, there are numerous instances of this. If you haven’t previously studied it, I recommend doing it (particularly if you’re working in sales / marketing), it’s intriguing.